2018 Year in Review

Man oh man! Going on day 4 of school closed this week & insane cold. I’d like to use a whole bunch of expletives to describe the weather but some of you don’t know me that well. Yet. So I’ll keep it classy for this formal “Year in Review” and save the colorful language for St. Patty’s Day. #polarvortex #toocoldforcursing

Even as a popsicle, I’m still grateful to be here peeps. No lie. The Midwest is HOME, and our Fox River Spa Tribe is family. Without you, dear << Test First Name >>, we wouldn’t be here. So with the rare free time, I’ve gotten down on some deep cleaning, put the Christmas decorations away, and got my butt to the gym 4 times this week. Kids & I had some amazing family and friend time, too. Ruined my month end numbers, but it’s all good. Happy to hibernate for a minute.

Know why? ‘Cause 2018 rocked. I was due for a lil pause. Reflect and regroup. We finished the year super strong, made a ton of people happy, and helped a lot of folks feel good and look great! Want to nerd out with me for a minute on some data about it? 

Fox River Spa 2018 highlights!
  • First full year at Algonquin, 5 years at Carpentersville
  • Brought on Volume & Hybrid Lashes (Model Call still Live with Marie!)
  • Brought on Cezanne Smoothing Treatment! Huge hit!
  • 3000+ New Clients
  • 2000+ Repeat Clients
  • 400+ 5-star Reviews on Yelp, Google, & Facebook
  • Cupping Massage Certifications for most of team
  • Upgraded Communications Technology (see my fancy article on LinkedIn soon)
  • Tripled our Corporate Massage business – Employee Appreciation events are awesome. You should book one.
  • Developed deeper referral relationships – more on this next month
  • Implemented Apprentice & New Hire Training program – 5 Star System baby!
  • Added local talent art/photography & handcrafted candles, soaps & scrubs to the Spa. LOVE our bridges, Jessica.
  • LOTS of Charity, Chamber, & Community involvement, per ushe 


Managing this 2 location enterprise has been an exciting challenge to work on. I couldn’t do it without our rockstar team. Matter of fact, after proving their expertise and dedication, 4 of them earned promotion to Lead this January! Please join me in congratulating them! 

C’Ville Lead Nail Tech – Charlie 
C’Ville Lead Lash Artist – Kayla
Algonquin Lead Esthetician – Claire
Algonquin Lead Massage Therapist – Cinde

So we’ve got an amazing crew of about 35 now, and I want to put a plug out there that we’re always recruiting and growing talented licensed professionals! We’ve developed a pretty solid training program and love immersing new hires into our culture of professionalism and love. Radical hospitality of spirit and space. If you know a Giver & Lover of Humans who needs a new Spa or Salon home, send them our way! We’re very competitive on commissions and perks for full time pro’s. #truestory

Here’s our most recent team pic, taken at Southern Belle’s during our annual “State of the Spa” meeting. Great restaurant!


Next team gathering is for our annual awards show in February – this year at Twisted Rose… those pics should be interesting 😉 Promise I’ll share. 

     “Expecting Excellence” is 2019’s name of the game as we continue our quest to serve you well. Keeping standards high and holding people accountable as we grow is my new learning curve. Thankfully our amazing Managers Lauren & Klarissa have my back on this. They’ve been taking on so much more responsibility with coaching and daily grind operations, I’m so proud of them! #TootToot <—- that was me tooting their horns.  

Matter of fact, they even made our February Specials. Check ’em out below! If I never have to edit a font or border again, I’ll consider myself winning as an entrepreneur. Love you gals. Thanks for dealing with my crazy.

And I love you too, << Test First Name >>. Hope you’re having a fabulous start to the year, and if not – get back in here and let’s shift that mojo!! 

In Positive Energy & Purpose,

JulieB, LMT
Owner/Operator Fox River Spa
Licensed Massage Therapist & Board Certified Educator

Community Champion Dundee Crown INCubator Program; Treasurer Westfield PTO 501c3
Mother, Daughter, Sister, Lover, Friend, Human

PS – Our Annual Membership rate is going up to $75/year in March. If you’re less than 6 months away from renewal and would like to prepay for a renewal at the old rate of $50, you can do so this month. Just let the front desk know! They got skills! (I know Dad, improper use of “got” – it’s slang) #popculture #NerdProblems

PPS – Dundee Crown’s INCubator Program is looking for 2 or 3 more “Sharks” to help give feedback and judge the businesses these students are developing. It’s a 2 day commitment (1st round of eliminations during school, Final round in the evening) and very inspiring to be part of (usually gets some good press, too!) Let me know if you want to volunteer. Plus I give you lots of glory and a great introduction at the event (Cliff S. – this year I’ll nail it!)  

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We send special offers to customers who visited us either at the Spa or at an event.www.foxriverspa.com

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Fox River Spa and Salon

314 W Main St (Huntley Road)

CarpentersvilleIL 60110

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847-551-1220 Carpentersville

1543 S. Randall Rd.,
Algonquin, IL 60102
224-241-8489 Algonquin

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